Book 24 of 5o in my quest to read 50 books in 52 weeks. (2013)
The E-Myth Revisited (by:Michael Gerber)
This book has opened my eyes not only to the process of business planning but to my own personality like no other. Gerber talks about the different parts of a leaders personality and how different aspects surface at different times. We’re all sometimes entrepreneurs, sometimes technicians, and sometimes even managers.
Love how he says that many of begin businesses because we’re great technicians at something and think if we’re good at it we should be good at running a business which features it. However, that is seldom the case. Great hairdressers are not necessarily good salon owners, good cooks aren’t necessarily good restaurant owners, good ministers aren’t necessarily great pastors. (ouch)
Really thought provoking. Another yearly read for me.
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Rating: 5 out of 5 stars.
Recommendation: Just like shampoo…. apply, rinse, repeat.